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Results: 1 through 41 of 41 (0.092 secs)
You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Brand Image"
[movies]Smooth Character (Joe Camel)
Advertising with Joe Camel.
Keywords: tobacco; cigarette; advertising; brand image
Downloads: 756
[movies]Old Gold Dancing Packs
Compilation of television commercials for Danville, Newport, and Old Gold cigarettes.
Keywords: tobacco; cigarette; advertising; filter; male; brand image
Downloads: 550
[movies]Loews Video
Highlights of the Loews Corporation history, including Lorillard stock acquisition.
Keywords: tobacco; cigarette; tobacco industry; brand image; profit; business activity
Downloads: 70
[movies]Marlboro Challenge
Coverage of the Marlboro Challenge invitational race.
Keywords: tobacco; cigarette; advertising; marketing; sports sponsorship; television; brand image
Downloads: 312
[movies]Philip Morris Sales Force
Recapturing lost sales and profit opportunities in supermarkets.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 244
[movies]Player's Gold Leaf User Meeting
Presentation for Player's Gold Leaf user meeting attendees by Jimmi Rembiszweski on brand management and standardization of packaging and copy message.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; tobacco industry employee
Downloads: 27
[movies]'Parliament Lights Up Chicago' Show, Tape 1, Morning Section
Presentation about new promotional campaign for Parliament cigarettes in Chicago. Part 1.
Keywords: tobacco; cigarette; advertising; marketing; brand image; sales; international trade; filter; low yield cigarette; promotions; business activity
Downloads: 216
[movies]Philip Morris Section Meeting
Video about Philip Morris retail programs with presentations by territory sales managers.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 104
[movies]Camel general market pre-sell (version A)
Video about Camel Club Network promotions (Camel recording studio and DJ dance party).
Keywords: tobacco; cigarette; marketing; event sponsorship; promotions; promotional merchandise; brand image; advertising; bar; public place; hospitality industry
Downloads: 133
[movies]Camel videos “Smooth moves” and “75th Birthday.”
Video for night club owners about Camel promotions. Second part is about Camel 75th Anniversary marketing campaign.
Keywords: tobacco; cigarette; advertising; marketing; bar; public place; brand image; hospitality industry; promotional campaign; social influence
Downloads: 351
[movies]R.J. Reynolds Tobacco Company Consumer Mission
Video to train sales force about point of sale marketing and implementation of "Consumer Mission: We Work for Smokers" program.
Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions; tobacco industry employee
Downloads: 156
[movies]The POS Zone Retail Visibility Program
Video to train sales force about point of sale marketing.
Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions
Downloads: 243
[movies]Style Sales Video Presentation [Parts 1-2]
Edited video made for Lorillard's sales force reviewing sales in 1991 and announcing goals for 1992. Dick Orcutt introduces Andrew Tisch who congratulates the sales force on a successful 1991 and announces the company's sales objectives for 1992, including: an increase in the domestic unit volume of sales for Newport, Kent, True and Old Gold; continued growth of Newport through consistency of its marketing campaign; maintenance of existing brands business; an expansion of Lorillard's influence i...
Keywords: tobacco; cigarette; tobacco sales; marketing; brand image; marketing; marketing strategy; promotions; demographics; female; cigarette brands
Downloads: 426
[movies]Cigarette Merchandising Dynamics
Presentation produced by Philip Morris on how to merchandise cigarettes effectively and profitably.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 380
[movies]BAT presentation: 555, Benson & Hedges, and Player's Gold Leaf
Presentations by BAT marketing mangers for 555 State Express (Susan Osborne), Benson & Hedges (D. Fell), and John Playerâs Gold Leaf (J. Lim) brands about recent sales, promotional campaigns, and global growth.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; international trade
Downloads: 185 2.00 out of 5 stars2.00 out of 5 stars(1 review)
[movies]"Stock For Profit," Supermarket Version # 2
Presentation produced by Philip Morris on how to maximize profit through proper cigarette inventory management.
Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement
Downloads: 132
[movies]Cigarreria Morazan, El Salvador: Casino Advertising Campaign
Video produced by Cigarreria Morazan, a subsidiary of B.A.T. and one of the two companies controlling El Salvador's tobacco production. Cigarreria Morazan created an advertising campaign for its brand Casino that included short programs "Casino Disco hits" on the radio and video clips on TV. Every 4 months a new song was introduced promoting Casino cigarettes.
Keywords: tobacco; cigarette; brand image; smoker behavior; marketing; advertising; sales; promotional campaign; radio; television; business activity
Downloads: 421
[movies]The Marlboro Story
Video about the history of the Marlboro brand, focusing on its marketing and advertising, includes an interview with Leo Burnett who created an early advertising campaign. Also includes commercials for Benson and Hedges and Silk Cut cigarettes at the end.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity
Downloads: 958
[movies]BATMark: Paul Viner
Presentation by Paul Viner about BATMark corporate objectives, mission, and organizational structure. Since its creation in 1995 BATMark was managing BAT's trademark assets.
Keywords: tobacco; cigarette; advertising; marketing; brand image; business activity; tobacco industry employee; legal activity
Downloads: 99
[movies]Philip Morris Inventory Control
Philip Morris presentation using "Star Trek" theme on how to maximize profit through proper cigarette inventory management.
Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement
Downloads: 777
[movies]Camel Smooth Moves
Tape of live "Camel Smooth Moves" tour.
Keywords: tobacco; cigarette; advertising; brand image; marketing; promotional campaign; public place; promotional merchandise
Downloads: 616 1.00 out of 5 stars(1 review)
[movies]DUB FROM D1 "Thunder Video" ["Marlboro Unlimited: The Train. The Trip. The Gear."]
Marlboro Unlimited contest trailer.
Keywords: tobacco; cigarette; marketing; promotional campaign; brand image; promotional merchandise; advertising; Browse by keywords in UCSF tobacco industry videos
Downloads: 53
[movies]Marlboro adventure team manufacturing center presentation, part II
Presentations by Philip Morris executives to the company’s sales force about Marlboro Adventure Team promotions.
Keywords: tobacco; cigarette; business activity; industry strategy; marketing strategy; media campaign; promotional campaign; promotional merchandise; brand image; sales; tobacco industry employee
Downloads: 270
[movies]CAMEL AND THE APA WHAT A MATCH!
R.J. Reynolds sponsored pool tournament video introduction.
Keywords: tobacco; cigarette; sports sponsorship; public place; television; marketing; advertising; brand image; Browse by keywords in UCSF tobacco industry videos
Downloads: 115
[movies]Image by Design
Video produced by Philip Morris about the importance of brand image based on a study of convenience store chains (Coastal Mart, Kwik Mart, and Delta Express).
Keywords: tobacco; cigarette; retail outlet; sales; marketing; promotions; media campaign; marketing research; business activity; brand image; product placement
Downloads: 161
[movies]Report about "Death in the West"
An investigative report about the documentary "Death in the West" that was produced for British television and later suppressed by Philip Morris.
Keywords: tobacco; cigarette; television; adverse effects; anti-smoking advocacy; brand image; carcinogen; emphysema; lung cancer; industry response; legal activity; male; movie
Downloads: 1,181
[movies]Promotional marketing “Camel Club Network.”
Video about Camel Club Network promotions (Smooth Moves show, Camel video stage, and Smooth Character contest).
Keywords: tobacco; cigarette; marketing; event sponsorship; promotions; promotional merchandise; brand image; advertising; bar; public place; hospitality industry; advertising
Downloads: 406
[movies]Tobacco Issues, Cleveland, Ohio
Computerized results of opinion polls on tobacco issues in Cleveland, Ohio.
Keywords: tobacco; cigarette; advertising; addiction; adverse effects; advocacy group; airplane; anti-smoking advocacy; brand image; cancer; children; youth; marketing; individual behavior; public policy; opinion poll
Downloads: 93
[movies]Pathfinder: Brand Portfolio Mapping in the new BAT
Promotional video about BAT's brand portfolio defining five categories of smokers.
Keywords: tobacco; cigarette; advertising; marketing; international trade; export; male; female; business activity; brand image; brand preference; smoker behavior; smoker; marketing research; mass media
Downloads: 121
[movies]REAL PRODUCTIONS POS NUMBER 81521E "PHILIP MORRIS SECTION MEETING - BACK-UP TAPE" (349084)
Michael Szymanczyk talks to Philip Morris employees about the business slowdown the second part of 1995. Nancy Brennan Lund describes new marketing programs and in particular Marlboro Unlimited campaign. Also includes presentations by territory sales managers on how they implement Philip Morris retail programs.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image; advertising; tobacco industry employee; promotions; Browse by keywords in UCSF tobacco industry videos
Downloads: 157
[movies]Parliament Training, South Beach, Florida
Video about the Parliament Party Zone promotional campaign on the East Coast.
Keywords: tobacco; cigarette; advertising; marketing; promotions; promotional campaign; promotional merchandise; brand image; young adult smoker; Browse by keywords in UCSF tobacco industry videos
Downloads: 126
[movies]Channel Four: High Interest: "Leader of the Pack"
Documentary about the future of smoking in the USA and the so-called "Marlboro Friday" when Philip Morris announced a price cut to their Marlboro cigarettes as a response to a growing competition from manufacturers of generic brands.
Keywords: tobacco; cigarette; business activity; profit; sales; smoker; anti-smoking advocacy; industry strategy; export; international trade; marketing; brand image; Browse by keywords in UCSF tobacco industry videos
Downloads: 203
[movies]CREATIVE SERVICES R J REYNOLDS TOBACCO CO. GOLDSTONE PRESENTATION ANALYST'S FLORIDA MEETING SHOW DATE 2/19/97 (19970219). 1. CAMEL 2. WINSTON 3. DORAL 4. ECLIPSE 5. MOONLIGHT. (RUNNING TIME 0:16:15).
Compilation of videos showcasing new marketing strategies used for repositioning and promoting R. J. Reynolds brands: Camel, Winston, Doral, Eclipse, and Moonlight.
Keywords: tobacco; cigarette; brand image; sales; marketing; advertising; business activity; smoker behavior; promotions; event sponsorship; promotional campaign; Browse by keywords in UCSF tobacco industry videos
Downloads: 272
[movies]PMI Issues
Video about smoking related issues and Philip Morris position, including consumers’ right to smoke, tobacco control, secondhand smoke, advertising, and international trade.
Keywords: tobacco; cigarette; tobacco related health concerns; public policy; secondhand smoke; lung cancer; workplace; restaurant; marketing; advertising; youth; children; brand image; international trade; export; excise tax; tobacco sales
Downloads: 76
[movies]Here and Now (news magazine)
During Hong Kong television talk-show Dr. Judith Mackay, Michael Waterson, and Anne Browder discuss the effect of advertising on cigarette consumption
Keywords: tobacco; cigarette; international trade; export; advertising; marketing; children; youth; young adult smoker; legal right; brand image; marketing research; brand awareness study; industry response; cancer; anti-smoking advocacy; Browse by keywords in UCSF tobacco industry videos
Downloads: 9
[movies]Tobacco Industry Setup and Discussion--Tobacco Industry Advertisements
Maryland public television talk show ["Up on the Farm"] guests discuss advertising campaigns by the Tobacco Institute and R.J.Reynolds advocating freedom of choice among smokers and non-smokers, tobacco farming in Maryland, and proposed legislation restricting smoking in public places.
Keywords: tobacco; cigarette; advertising; television; brand image; children; smoking restriction; tobacco farmer; regulation; legislation; tobacco related health concerns; secondhand smoke; lung cancer; Browse by keywords in UCSF tobacco industry videos
Downloads: 12
[movies]R.J REYNOLDS INTERNATIONAL OCTOBER 1997 (971000) LIPFRIEND RODD INTERNATIONAL LTD. RUNNING TIME 0:12:37.
Promotional video about the R. J. Reynolds International efforts to expand its sales and production to new countries, in particular Turkey and Russia.
Keywords: tobacco; cigarette; international trade; export; marketing; advertising; brand image; tobacco processing; tobacco manufacturer; sales; business activity; tobacco industry employee; industry sponsored prevention program; Browse by keywords in UCSF tobacco industry videos
Downloads: 158
[movies]Structured Creativity Conference
Audio recording of the "Structured Creativity Conference" session held in Hampshire, UK in June 1984. British American Tobacco (BAT) marketing and product development personnel discuss approaches to push their product in light of future marketing constraints and social pressure towards a smoke-free society. Employees present several proposal including low sidestream smoke cigarettes and nicotine inhalers...
Keywords: cigarette design; filter; smoker; marketing; advertising; retail outlet; cigarette packaging; sales; business activity; international trade; export; impoverished; socioeconomic status; tobacco industry employee; nicotine; secondhand smoke; ethnic group; African; Middle Eastern; demographics; male; government; regulation; excise tax; tar; brand image
Downloads: 37
[movies]Marlboro Promotions
Video made by Philip Morris consumer promotions group about Marlboro promotional campaign and strategy.
Keywords: tobacco; cigarette; brand image; marketing; tobacco industry; business activity; male; female; demographics; media campaign; event sponsorship; promotions; promotional campaign; promotional merchandise; smoker behavior; menthol cigarette; advertising; marketing strategy; young adult smoker
Downloads: 933
[movies]Philip Morris Consumer Promotions
Video made by Philip Morris Consumer Promotions group about 1988-1989 brand consumer promotions retail programs that were developed for PM USA brands.
Keywords: tobacco; cigarette; brand image; marketing strategy; retail outlet; marketing research; smoker behavior; tobacco sales; advertising; menthol cigarette; public space; demographics; sports sponsorship; mass media; promotional merchandise; promotional campaign; product placement; movie; young adult smoker; youth
Downloads: 285
[movies]Philip Morris Litigation Video
Video prepared by Philip Morris for employees around the world with updates about the litigation PM was facing. Includes presentations by Chuck Wall and Steve Parrish.
Keywords: tobacco; cigarette; addiction; brand image; business activity; cigarette additive; class action suit; court decision; economic cost; secondhand smoke; federal legislation; government; adverse effects; health care activity; lawsuit; tobacco industry; international lawsuit; legal activity; lung cancer; mass media; Medicaid lawsuit; plaintiff lawyer; product liability; television; tobacco industry employee; tobacco industry law firm; warning label
Downloads: 146
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